We Made That collaborated with landscape practice HASSELL to deliver an important public realm project in South Croydon. Supported by engineers, Buro Happold, and graphic designers, Objectif, the team has delivered enhanced public realm and building frontages proposals as part of a coordinated set of projects to enhance Croydon’s high streets.
The £2.8m South End scheme has transformed the streetscape of a key gateway into central Croydon – and the heart of the Borough’s restaurant district – to create a coherent, high quality and welcoming place. Our approach has addressed both physical improvements to streetscape and building frontages, and also gone further by purposefully activating and promoting the area to contribute to perceptual change in those who live in and visit it. This has lead to an 80% reduction in vacancy in high street units in the area and numerous restaurants seeking street trading licenses for outdoor dining.
The project was shortlisted for the New London Award for Public Spaces in 2015 and RIBA McEwen Award.