We Made That and Hatch Regeneris developed an evidence base and action plan with the London Borough of Croydon to support their bid to become one of London’s first Creative Enterprise Zones. Croydon’s creative sector has experienced strong growth over the last five years, with a 93% increase in the level of employment. This is the highest growth rate of any of Croydon’s sectors, with more than 1,100 jobs created in five years. The proposed Croydon Creatives CEZ will nurture this growth with a consortium of local creative and cultural organisations, educational institutions and development partners at its helm. The CEZ research report and action plan were developed through a consortium of local creative organisations, education and developer partners, a tailored online survey of creative organisations, observational and statistical analysis of Croydon’s economy, and close engagement with relevant teams within the council.